基于客户的库存可得性度量

CUSTOMER‐BASED MEASURES OF INVENTORY AVAILABILITY

JOURNAL OF BUSINESS LOGISTICS · 2002
被引 26
人大 A-ABS 3

中文导读

针对传统库存可得性指标只关注单品、忽视客户的问题,提出四种基于客户购买历史的度量方法,帮助管理者为特定客户设定库存服务水平。

Abstract

Traditional measures of inventory availability, such as fill rates, focus on the availability of individual items, not availability to individual customers. This is inadequate because managers today need to be customer oriented and focus on the service delivered to specific customers. This is especially true of key customers. The purpose of this research is to introduce customer‐based measures of inventory availability. Four such measures are proposed. Each is designed to enable managers to select the level of inventory availability to be offered to a specific customer. These measures use a customer's purchase history to estimate shortages in future purchases. The shortage frequency may then be managed.

库存管理客户服务运营管理市场营销