Economics, psychology and the history of consumer choice theory
回顾并挑战了心理学在消费者选择理论历史中“先入后出再回归”的标准叙事，通过三位经济学家的研究提出替代解释，适合对经济学思想史和跨学科关系感兴趣的学者。
This paper examines elements of the complex place/role/influence of psychology in the history of consumer choice theory. The paper reviews, and then challenges, the standard narrative that psychology was ‘in’ consumer choice theory early in the neoclassical revolution, then strictly ‘out’ during the ordinal and revealed preference revolutions, now (possibly) back in with recent developments in experimental, behavioural and neuroeconomics. The paper uses the work of three particular economic theorists to challenge this standard narrative and then provides an alternative interpretation of the history of the relationship between psychology and consumer choice theory.