Knowledge Work: Ambiguity, Image and Identity
对所谓知识密集型公司中“知识”的功能主义理解持怀疑态度，强调知识的模糊性及其在知识工作构建和成果评估中的作用，指出修辞、形象和社会过程的管理至关重要，而员工身份调控是成功的关键。
This article takes a sceptical view of the functionalist understanding of the nature and significance of ‘knowledge’ in so-called knowledge- intensive companies. The article emphasizes the slipperiness of the concept of knowledge, the ambiguity of knowledge, its role in what is constructed as knowledge work and the evaluation of work outcomes. Given this ambiguity, the management of rhetoric, image and social processes appears crucial in organizations of this kind. Difficulties in demonstrating competence and performance - as well as the significance of producing the right impression - make work identity difficult to secure. However, this is a key element in doing knowledge work. Successful rhetoric, image production and orchestration of social interactions call for the regulation of employee identities.