The Application of DICTION to Content Analysis Research in Strategic Management
介绍DICTION软件在战略管理研究中的应用,通过分析408所商学院使命陈述中的语言差异,发现组织特征(如绩效)与用词显著相关,为内容分析提供新工具。
DICTION is a computer-aided content analysis program grounded in a number of theoretical bases in linguistic research. DICTION has a number of attractive features that could be used to analyze unique elements of language in narrative texts germane to strategic management research. The authors apply the DICTION software to a sample of mission statements from 408 Association to Advance Collegiate Schools of Business colleges of business with a focus on gaining insights concerning how DICTION can be used in strategic management research utilizing content analysis. They find significant differences in word usage in mission statements based on organizational characteristics, including business school performance. They conclude with suggestions for future research.