逐场解说:广播、电视与大型大学体育

Play-by-Play: Radio, Television, and Big-Time College Sport. By Ronald A. Smith. Baltimore: The Johns Hopkins University Press, 2001. Pp. viii, 304. $45.00.

Journal of Economic History · 2002
被引 0
人大 A-ABS 3

中文导读

本书研究广播和电视如何推动美国大学体育商业化,分析教练、体育主管和大学校长如何从中获利,适合关注体育史与媒体关系的读者。

Abstract

Ronald A. Smith, professor emeritus of Kinesiology at Penn State University, has written several books on the history of college sports, most notably, Sports and Freedom: The Rise of Big-Time College Athletics (New York: Oxford University Press, 1988). This book dealt with the development of American intercollegiate athletics from crew races in the middle of the nineteenth century until the beginnings of the NCAA in response to a football crisis in the first decade of the twentieth century. His focus was on the role of commercialization in college sports from the start, and the attempts by coaches, athletic directors, and university presidents to benefit from athletics.

大学体育商业化广播与体育电视转播权NCAA历史