Vertical Integration as Organizational Strategy Formation
研究战略与环境的关系,聚焦垂直整合问题,通过整合过程与内容方法,提出不确定性主导群体感知能力与环境难度差距,并构建不确定性下战略制定框架以形成垂直整合战略的命题。
This paper contributes to research into the strategy-environment relationship, especially looking at the issue of vertical integration. It aims at a synthesis of process and content approaches to strategic change on the level of the organization's dominant group. The key factor is uncertainty, which will be defined as the gap between perceptual competence of the dominant group and environmen tal difficulty. After presenting a typical vertical integration case, the vertical integration literature is surveyed. Next, a framework of strategy-making under uncertainty serves as a vehicle to formulate some propositions on the formation of vertical integration strategy.