Beyond Structure: The Role of Social Accounts in Implementing Ideal Control
研究组织如何用社会解释（social accounts）替代官僚结构来控制员工理念，通过分析一家公司用录像影响员工对管理层、工会和自身利益的看法来保持无工会状态，并讨论工人如何抵制这种控制。
In order to survive, the contemporary organization must quickly adapt to its ever-changing markets and environment. The methods of structural control associated with the bureaucratic organizational form impede such adaptation. As a result, organizations are supplanting structural control with newer means of control - the control of ideas. Drawing on and extending social accounts theory, the authors explore how social accounts are used as one method to help to gain control of ideas, lessening management’s dependence on bureaucratic structures. The article exemplifies the managerial use of social accounts by reviewing the text of a videotape used by one organization in its attempt to influence workers’ ideas about management, unions and their own interests in order to keep the organization union free. The authors conclude with a discussion of how managerial uses of social accounts can be resisted by workers.