EXPLORING PROCESSES FOR CUSTOMER VALUE INSIGHTS, SUPPLY CHAIN LEARNING AND INNOVATION: AN INTERNATIONAL STUDY
基于美国、瑞典和丹麦的跨国调查，研究了企业如何通过客户价值洞察驱动供应链学习和创新，并提升组织绩效，对物流与供应链管理有重要启示。
This paper reports results from a study designed to assess the extent to which firms across industries and several countries lay the groundwork for and use customer value insight, supply chain learning, and innovation processes. The cross‐sectional study serves as an exploration of the theoretical relationships among these activities and their impact on perceptions of organizational performance. Through an international survey study drawing on samples from the U.S., Sweden and Denmark, the authors find support for the notions that supply chain learning and innovation processes are driven by processes aimed at studying changes in customer value and contribute to perceptions of superior organizational performance. These findings have significant implications for logistics and supply chain management.