A resource‐based view of the firm
提出从资源而非产品角度分析企业，类比进入壁垒和增长份额矩阵，引入资源位置壁垒和资源产品矩阵，揭示资源视角下的新战略选择。
Abstract The paper explores the usefulness of analysing firms from the resource side rather than from the product side. In analogy to entry barriers and growth‐share matrices, the concepts of resource position barrier and resource‐product matrices are suggested. These tools are then used to highlight the new strategic options which naturally emerge from the resource perspective.