Quantity and quality effects of advertising: a demand system approach
利用挪威家庭数据估计鱼类、牛肉、猪肉等肉类的需求系统，发现广告不仅影响购买数量，还通过单位价值影响商品质量。
Abstract Quantity and quality effects of advertising are investigated in this article. A censored demand system is estimated for fish, beef, pork, and other meats using Norwegian household data. In the demand model, generic fish advertising and meat advertising is introduced as demand shifters, and at the same time unit values are treated as endogenous. The unit values capture the quality of the commodities. Empirical findings show that advertising can have both quantity and quality effects on household demand.