The Role of Mixed Emotions in the Risk Perception of Novice and Serial Entrepreneurs
研究混合情绪如何影响创业者的风险感知，基于253位美国创业者的数据，发现混合情绪是风险感知的重要预测因素，且随着创业次数增加，情绪反应会显著变化。
This study examines the role of mixed emotions in the risk perception of entrepreneurs, an important determinant of entrepreneurial decision making. We extend the literature on mixed emotions by applying the cognitive appraisal tendency approach and contrasting it with ambivalence stemming from the valence–based approach. We test our hypotheses on a data set of 253 entrepreneurs from the United States. We show that mixed and conflicting emotions are an important predictor of the risk perception of entrepreneurs. At the same time, we find that emotional reactions of entrepreneurs on strategic issues change substantially as they found more ventures and become habitual entrepreneurs.