Loyalty and a Sense of Purpose
指出日本企业成功的关键在于管理者践行忠诚与使命感，而非文化或遗传特质，这能激发员工创造力并推动长期成功。
Many reasons have been offered to explain why leading Japanese companies have been so successful, but the single most important reason is the loyalty and sense of purpose which is so deeply embedded in successful Japanese organizations. This is not a cultural or inherited trait. It is a result of a practiced commitment on the part of Japanese managers. They have demonstrated that business goals, sales quotas, profit objectives, ROI, and any other measurable criteria have little meaning if they must stand by themselves. To realize the enormous creative potential and productive strength of an organization requires that managers practice and demonstrate loyalty and a sense of purpose, which can inspire and motivate employees to dedicate themselves to the long-range success of their company.