Willingness to pay for pesticide reduction in the EU: nothing but organic?
通过欧洲多国苹果实验拍卖，研究消费者对不同农药减量体系（从综合虫害管理到有机）的支付意愿，发现信息改善可能带来意外后果，且口味和原产地保护标签不可忽视。
Using experimental auctions carried out on apples in different European countries, this paper contributes to the assessment of consumer willingness to pay for the reduction of pesticides. We study several systems of good agricultural practices, possibly signalled to consumers, ranging from Integrated Pest Management certifications to organic production methods. The results show a relatively homogeneous behaviour of European consumers and reveal that improving the information on pesticide reduction may have unintended consequences. Results also suggest that taste characteristics and reference to a Protected Denomination of Origin should not be overlooked.