Sustainability in entrepreneurship: A tale of two logics
研究了创业者如何通过平衡可持续性与盈利性来获取合法性，探讨了场域特征和创业者特征及行动对合法性的影响。
Given the uncertainty surrounding the role and meaning of sustainability in business practice, it is important to explore the legitimacy drivers that newcomers (entrepreneurs) to a field derive from balancing sustainability and profitability. Drawing on the institutional logics literature and Bourdieu’s notion of habitus, this article theorizes how the characteristics of the field, as well as entrepreneur characteristics and actions, influence the legitimacy derived from adhering to the field-prescribed balance between sustainability and profitability. First, regarding the role of field-level factors, we discuss how the impact of field-imposed expectations on entrepreneur legitimacy may be amplified for dominant and mature fields. Second, regarding the role of micro-level factors, we highlight that whilst previous experience of the field-prescribed balance between sustainability and profitability may amplify the impact of field-imposed expectations on legitimacy, strategic actions can suppress this impact.