消费者对价格歧视的反应:歧视基础、不平等状态和信息披露时机的影响

Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences

JOURNAL OF BUSINESS RESEARCH · 2011
被引 96
人大 A-ABS 3
消费者行为定价策略价格歧视行为经济学市场营销