Search behavior of the diversified firm: The impact of fit on innovation
研究了多元化战略与技术创新之间的关系，发现相关多元化配合窄范围技术搜索、非相关多元化配合宽范围技术搜索能提升创新产出，对258家制造企业的专利数据进行了纵向分析。
This paper provides a new approach to account for the relationship between diversification and innovation by integrating insights concerning strategic fit. We argue that the type of diversification strategy leads to greater innovation output when the appropriate technological search strategy is employed. Using a longitudinal study of the patenting activity of 258 manufacturing firms, we find that strategic fit is important for innovation output. More specifically, a related diversification strategy leads to greater innovation when firms use a narrow technological search strategy. In contrast, an unrelated diversification strategy leads to greater innovation when a broader technological search strategy is used. Implications for future research are discussed . Copyright © 2013 John Wiley & Sons, Ltd.