国际多元化:前因、结果与调节因素

International Diversification: Antecedents, Outcomes, and Moderators

JOURNAL OF MANAGEMENT · 2006
被引 644
人大 AFT50ABS 4*

中文导读

综述了管理及相关学科中国际多元化的研究,构建了包含前因、环境因素、绩效与过程结果、调节因素及多元化特征的概念模型,并总结了未解决问题和未来研究方向。

Abstract

Pursuit of international markets and resources from foreign sources has increased dramatically during the past two decades, and the academic study of international diversification has increased concurrently. Reviewing the literature in management and related disciplines, the authors discuss recent findings of research on international diversification. A conceptual model groups key relationships, including antecedents, environmental factors, performance and process outcomes, moderators, and the characteristics of international diversification. The authors synthesize intellectual contributions, highlight unresolved issues, and provide recommendations for future research.

国际营销多元化战略管理学市场营销