eBay's Crowded Evenings: Competition Neglect in Market Entry Decisions
研究eBay卖家设定拍卖结束时间时是否忽视竞争，发现大量卖家选择在高峰时段结束拍卖，导致成交率和价格更低，且这种集中进入更多是有限理性导致的错误而非盲目行为。
Do firms neglect competition when making entry decisions? This paper addresses this question analyzing the time of day at which eBay sellers set their auctions to end. Consistent with competition neglect, it is found that (i) a disproportionate share of auctions end during peak bidding hours, (ii) such hours exhibit lower selling rates and prices, and (iii) peak listing is more prevalent among sellers likely to have chosen ending time strategically, suggesting disproportionate entry is a mistake driven by bounded rationality rather than mindlessness. The results highlight the importance for marketing researchers of assessing rather than assuming the rationality of firm behavior.