Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions
提出特许经营关系本质上是创业伙伴关系，并构建概念模型阐述该伙伴关系如何影响国际扩张的速度、规模和范围，以及最终的系统绩效。
Although academic research has provided tremendous insights about the organizational form of franchising, considerable work remains with regard to understanding the critical factors that enable international franchise expansion and performance. The authors advance the argument that a franchise relationship is essentially an entrepreneurial partnership, and that this partnership influences the speed, scale, and scope of franchise expansion into international markets. In the proposed conceptual model, the authors detail the links among the franchise partnership, international expansion, and franchise system performance.