Supplier Evaluations: The Role of Communication Quality
基于138家汽车供应商数据，用结构方程模型分析制造商与供应商沟通质量对供应商绩效的影响，发现评估内容和频率影响沟通质量和供应商承诺，但频繁沟通战略标准反而无效或负面。
SUMMARY Although manufacturers communicate supplier evaluations in order to influence the supplier, little is known about the role of communication quality from the suppliers' perspective and its impact on suppliers' performance. Using structural equation modeling and data collected from 138 automotive suppliers, the results suggest that the evaluation content and frequency have an impact on communication quality and suppliers' commitment. Surprisingly, frequent communication of strategic criteria was insignificant or negative. In addition, commitment of suppliers to the buying organization mediated the relationship between communication quality and supplier's performance.