Modelling changes in market share: A cross‐sectional analysis
研究了市场份额变化与市场策略、竞争地位变量之间的普遍关系，基于多产品横截面回归分析，帮助管理者评估资源分配决策。
Abstract The decision to build market share has major resource‐allocation implications. To aid managers in assessing these implications, research was conducted to determine general relationships between changes in market share and variables representing market strategies and competitive position. The research was based on multiproduct, cross‐sectional regression analyses and includes variables that are—or should be—readily available to most businesses.