越南街头食品行业的创业:心理成功与失败因素的评估

Entrepreneurship in the Street Food Sector of Vietnam-Assessment of Psychological Success and Failure Factors

JOURNAL OF SMALL BUSINESS MANAGEMENT · 2006
被引 63
人大 A-ABS 3

中文导读

研究了越南城市非正规部门微型企业中行动策略的过程特征与创业成功的关系,发现机会主义和规划策略与成功相关,而反应策略与失败相关。

Abstract

We tested the hypothesis that process characteristics of action strategies were related to entrepreneurial success in microbusinesses in the urban informal sector of Vietnam. The process characteristics were divided into four strategies: critical point planning, complete planning, opportunistic, and reactive. Success was defined as a combination of economic and subjective measures. A survey was done in Hue and Hanoi (Vietnam) among 102 street food vendors. With 62 vendors of this sample, we held in-depth interviews, which were used to test our hypotheses. The results showed that seventy percent of the business owners did not plan much. Opportunistic and planning strategies were most highly related to success, and a reactive strategy was related to failure. The latter replicates other studies in other developing countries.

创业市场营销商业经济学心理学