Governance mode vs. governance fit: Performance implications of make‐or‐ally choices for product innovation in the worldwide aircraft industry, 1942–2000
研究了飞机行业中企业选择自主开发还是合作开发产品对绩效的影响，发现合作开发销量更高但上市更慢，而治理匹配（即选择与资源匹配的模式）能同时提升销量并缩短上市时间。
We examine the impact of governance mode and governance fit on performance in make‐or‐ally decisions. We argue that while horizontal collaboration and autonomous governance have direct and countervailing performance implications, the alignment of make‐or‐ally choices with the focal firm's resource endowment and the activity's resource requirements leads to better performance. Data on the aircraft industry show that relative to aircraft developed autonomously, collaborative aircraft exhibit greater sales but require longer time‐to‐market. However, governance fit increases unit sales and reduces time‐to‐market. We contribute to the alliance and economic organization literatures . Copyright © 2013 John Wiley & Sons, Ltd.