The Origins of Strategic Practice: Product Diversification in the American Mutual Fund Industry
研究了制度力量如何通过基金经理的专业化推动产品多元化成为美国共同基金行业的常规战略，对战略管理研究者有启发。
Although strategy research has systematically investigated the organizational antecedents and consequences of diversification behavior, little attention has been paid to the role of larger institutional forces. Institutional researchers have aptly demonstrated how broader cognitive, normative and regulative structures affect organizational practices, but have not focused a great deal on how institutional forces shape strategic action. Building on recent efforts to develop more sociological perspectives on strategy, we show how institutional changes driven by the professionalization project of money managers in the mutual fund industry facilitated the widespread use of product diversification as a routinely used organizational strategy. Implications for strategic management research are discussed.