战略定价、消费者搜索与企业数量

Strategic Pricing, Consumer Search and the Number of Firms

Review of Economic Studies · 2004
被引 202
人大 A+FT50ABS 4*

中文导读

研究寡头市场中消费者付费搜索价格时的均衡,发现企业数量增加对搜索行为、预期价格、价格离散和福利的影响取决于消费者的搜索强度和市场初始企业数量。

Abstract

We examine an oligopoly model where some consumers engage in costly non-sequential search to discover prices. There are three distinct price-dispersed equilibria characterized by low, moderate and high search intensity. The effects of an increase in the number of firms on search behaviour, expected prices, price dispersion and welfare are sensitive (i) to the equilibrium consumers' search intensity, and (ii) to the status quo number of firms. For instance, when consumers search with low intensity, an increase in the number of firms reduces search, does not affect expected price, leads to greater price dispersion and reduces welfare. In contrast, when consumers search with high intensity, increased competition results in more search and lower prices when the number of competitors in the market is low to begin with, but in less search and higher prices when the number of competitors is large. Duopoly yields identical expected price and price dispersion but higher welfare than an infinite number of firms.

寡头垄断消费者搜索价格离散企业数量