Stretch targets: What makes them effective?
研究了拉伸目标如何通过改变工作环境和组织文化来提升动机、绩效和创造性决策，并指出官僚免疫和结构适应是确保目标被接受的关键因素。
Executive Overview The intensity of competition has increased dramatically over the past two decades. This has led many organizations to develop specialized approaches to support creative problem solving and generate high levels of performance. One of these innovative approaches, stretch targets, enhances motivation, performance, and creative decision making. Yet just stretching targets will not guarantee success. Other changes in the work environment and organizational culture are also needed. Stretch targets must include work environment changes that encourage acceptance. Two factors that we call “bureaucratic immunity” and “structural accommodation” encourage this acceptance. This article views each of these concepts as essential precursors for matching reach and grasp.