Mexico Inc.? Discourse Analysis and the Triumph of Managerialism
分析了跨国公司崛起后，国家领导人如何在政策文件中采用商业话语和思维方式，并以墨西哥政府的“普埃布拉-巴拿马计划”为例，展示政府话语如何被商业话语主导，将国家视为商品。
Multinational corporations have become players on the global stage, alongside nations. This article addresses one aspect of this development, the way leaders of nations now use discourses and ways of thinking formerly characteristic of business in major policy documents. The paper distinguishes different senses of ‘discourse’ to identify what is managerial discourse, using textbooks as data. It then looks at a specific instance, the Mexican Government’s ‘Plan-Puebla-Panama’, showing how it subordinates discourses of government to see Mexico as a commodity. Yet the contradictions this introduces act as an ideological complex, a functional set of contradictions implemented in dialogue.