消费者认为奢侈品从何开始?对7个国家21种奢侈品感知最低价格的研究

Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries

JOURNAL OF BUSINESS RESEARCH · 2015
被引 267 · 同刊同年前 5%
人大 A-ABS 3
消费者行为奢侈品营销定价策略跨文化研究