EXCHANGE RATES AND STRATEGIC PRICING: THE CASE OF SWEDISH MACHINERY EXPORTS†
通过估计瑞典机械及运输设备出口的价格方程,检验汇率变动对出口定价行为的影响,发现出口商通过调整利润来维持竞争力,支持了“按市场定价”假说。
This paper examines the impact of exchange-rate changes on export pricing behavior through the estimation of export price equations for Swedish exports of machinery and transport equipment and four subcategories therein. The results support the pricing to market hypothesis that exporters adjust their profit margins in response to exchange-rate changes or remain competitive in the world market. Thus, the main conclusion of this study is that no matter how small a country is in terms of its market share, if specialized in a range of products, there is no presumption that it is a price-taker in the world market. Copyright 1995 by Blackwell Publishing Ltd