中国乳业联合:一种新的牛奶生产模式

China's Dairy United: A New Model for Milk Production

American Journal of Agricultural Economics · 2015
被引 19
人大 AABS 3

中文导读

研究了2008年三聚氰胺事件后,一家中国乳企通过向农户租赁奶牛而非购买,实现快速扩张并推动奶业工业化转型的案例,对理解代理理论在农业中的应用有启发。

Abstract

Abstract A milk scandal erupted in China in 2008 when the industrial chemical melamine was found in dairy products nationwide. While many Chinese dairy companies faced huge losses or bankruptcy as a result, one small firm, Dairy United, accelerated its development. Dairy United is one of the fastest‐growing and most innovative Chinese dairy producers, one that features an unusual organizational structure and business model. Unlike most corporate and cooperative dairies that purchase cows on the market, Dairy United leases dairy cows from local farmers, giving it access to its primary asset without a large up‐front investment, and letting the firm grow its dairy herds with newborn heifers. In return, farmers receive fixed payments biannually, but relinquish control rights and residual claims to the firm. Thus, Dairy United's leasing is helping transform Chinese milk production from a backyard, labor‐intensive activity to a more industrialized mode of farming. The case is particularly interesting for understanding applications of agency theory in agribusiness.

中国乳业商业模式奶牛租赁奶业转型