Fairness and Channel Coordination
研究公平关切如何影响传统二元渠道的协调，发现制造商只需设定高于边际成本的批发价即可实现渠道利润和效用最大化，无需复杂定价合同。
We incorporate the concept of fairness in a conventional dyadic channel to investigate how fairness may affect channel coordination. We show that when channel members are concerned about fairness, the manufacturer can use a simple wholesale price above her marginal cost to coordinate this channel both in terms of achieving the maximum channel profit and in terms of attaining the maximum channel utility. Thus, channel coordination may not require an elaborate pricing contract. A constant wholesale price will do.