酿造效率:美国啤酒行业定价与整合

Efficiencies brewed: pricing and consolidation in the US beer industry

RAND Journal of Economics · 2015
被引 127 · 同刊同年前 8%
人大 AFT50ABS 4

中文导读

利用Miller和Coors合并的地理差异,估计了集中度上升和效率提升对啤酒价格的影响,发现效率效应几乎完全抵消了集中度带来的涨价压力。

Abstract

Merger efficiencies provide the primary justification for why mergers of competitors may benefit consumers. Surprisingly, there is little evidence that efficiencies can offset incentives to raise prices following mergers. We estimate the effects of increased concentration and efficiencies on pricing by using panel scanner data and geographic variation in how the merger of the brewers Miller and Coors was expected to increase concentration and reduce costs. All else equal, the average predicted increase in concentration led to price increases of 2%, but at the mean this was offset by a nearly equal and opposite efficiency effect.

啤酒行业合并效率效应定价市场集中度