体育赛事转播与体育产业

Broadcasting and Sport

Oxford Review of Economic Policy · 2003
被引 58
人大 A-ABS 2

中文导读

研究发现,欧美电视体育节目的质量、数量和价格差异,很大程度上源于政府及监管机构的政策干预,这些干预深刻影响了体育组织、广播市场结构和公司行为。

Abstract

The broadcasting of sport is heavily regulated. Our main finding is that common trends, and differences, in the quality, quantity, and price of televised sport across Europe and USA cannot be adequately explained without reference to policy interventions by national and supranational government, and by competition and regulatory authorities. These interventions have a significant impact on the organization and governance of sports, as well as the structure of broadcasting markets and the conduct of broadcasting companies. Foreclosure of broadcasting markets through exclusive, long-term contracts, bundling and vertical integration, access of viewers to major sporting events, and collective selling stand out as the most significant policy issues. We conclude by noting a number of policy implications.

体育赛事转播规制转播市场结构竞争政策体育赛事集体出售