Celebrity Firms: The Social Construction Of Market Popularity
将名人概念从个人扩展到企业层面，认为公众高度关注和积极情感反应能增加企业的经济机会，并构建理论框架解释媒体如何通过戏剧化报道建构企业名人地位。
We extend the concept of celebrity from the individual to the firm level of analysis and argue that the high level of public attention and the positive emotional responses that define celebrity increase the economic opportunities available to a firm. We develop a theoretical framework explaining how the media construct firm celebrity by creating a “dramatized reality” in reporting on industry change and firms' actions. Firms contribute to this process by taking nonconforming actions and proactively seeking to manage impressions about themselves.