Tough Love: How Communal Schemas and Contracting Practices Build Relational Capital in Entrepreneurial Teams
研究创业团队如何通过共有关系图式（互相关心）和契约实践（明确期望）来克服团队陌生感，建立信任、认同和相互义务等关系资本，从而提升创业成功率。
Entrepreneurial teams often operate under conditions of novelty—the lack of familiarity. Novelty can undermine team members' ability to develop the relational capital (trust, identification, and mutual obligation) needed for a venture to succeed. Building on research on relational schemas and the governance of interfirm relations, I argue that entrepreneurial teams can counteract the challenges of novelty by adopting communal relational schemas (caring about one another' s needs) and contracting practices (making expectations explicit and transparent).