CMR Forum: The “Honda Effect” Revisited
本论坛重访Richard Pascale关于本田效应的经典文章，收录其原文节选、Mintzberg与Goold的通信，以及Rumelt、Goold和Pascale的新论文，探讨企业战略在商业决策中的角色与价值。
Perhaps no other article published in the management literature has had the impact of Richard Pascale9s piece on the Honda Effect that was published in the Spring 1984 issue of the California Management Review. This now classic article has stimulated considerable debate over the role and value of corporate strategy in business decision making—which is the subject of this forum. This special collection of essays includes an abridged version of Pascale9s original article [Perspectives on Strategy: The Real Story Behind Honda9s Success], an exchange of correspondence between Henry Mintzberg and Michael Goold, and new essays by Richard Rumelt, Michael Goold, and Richard Pascale, who revisits his own original article as well as this whole debate.