Lessons from the Practice of Household Surveys
指出中国组织管理研究中问卷调查日益增多,但许多调查缺乏实施记录,通过分析三个知名企业调查系列,发现问卷效度、样本代表性和应答偏差等质量问题。
There is an increasing tendency to use questionnaire surveys in the research of Chinese organization and management. For 2005 alone, a web search generates several hundreds of Chinese language reports and articles based on current and past surveys of various organizations. Many of these surveys, however, lack documentation to show how they were implemented. Following a more careful reading of the materials from three well-known survey series of enterprises' 21 , one still has concerns about survey quality, namely the validity and reliability of survey instruments, sample representativeness, and response biases as influenced by internal and external factors of the survey contexts.