Networks: Between markets and hierarchies
探讨了商业网络中组织间网络的作用，认为网络作为市场与内部化之间的替代方案，在国际运营、工业和服务营销中尤为重要，并强调网络管理需要整体方法及战略规划。
Abstract Interorganizational networks generally have been discussed in the context of nonprofit agencies. Providing an alternative between the open market and the internalization of activity the network potentially may be even more important in business. This is especially true in international operations and in industrial and services marketing. Involving technology transfer, information exchange, accounting and finance as well as marketing, network management calls for a holistic approach. To serve as an engine of growth the network also requires strategic planning both at the overall level and in member firms.