一个竞争情景建模系统

A Competitive Scenario Modeling System

Management Science · 1980
被引 37
人大 A+FT50UTD24ABS 4*

中文导读

描述并评估了一个结合元博弈分析与数学市场模型的竞争决策支持系统,用于测试竞争情景的稳定性并预测市场份额和利润等结果,对企业管理者有参考价值。

Abstract

A competitive decision support system that has been utilized in a pilot version in a corporate application is described and evaluated. The system is based on the combining of meta-game analysis with a number of mathematical market models. The system facilitates the testing of proposed competitive scenarios for stability and permits the consequences of scenarios to be predicted in the market share, profit and other terms that are familiar to manager users. Although the formal evaluation of the system is not clearly positive, both the system and the evaluation procedure appear to have substantial potential.

竞争决策支持系统元博弈分析市场模型情景稳定性测试