Academic Research That Matters to Managers: On Zebras, Dogs, Lemmings, Hammers, and Turnips
探讨学术研究者如何向管理受众展示和传达研究成果，分析双方利益冲突及研究者常用的沟通方法，帮助管理者判断是否值得阅读原文。
An examination of how academic researchers attempt to make their work presentable and understandable for management audiences. Problems often arise due to the conflicting interests of both parties. Researchers are concerned with working within the existing disciplinary boundaries, while individuals in managerial positions want quick solutions to specific problems. The author presents some of the popular methods that researchers use to communicate their findings to these individuals.