The role of territorial coverage and product diversification in the multinationality‐performance relationship
研究了地域覆盖和产品多元化如何影响跨国经营与绩效的关系，发现地域范围显著影响该关系，且产品多元化的效应有时超过跨国经营本身，为跨国公司提供了三种国际扩张策略。
Abstract This article introduces additional fine‐grained distinctions to the study of the multinationality‐performance relationship, such as territorial coverage and product diversification. It shows that the territorial scope covered by the firm makes a substantial difference to the relationship between multinationality and performance. In addition, the effect of multinationality on performance can sometimes be outweighed by product diversification. The path of international expansion is a much more complex process than is shown by existing studies. The results of this study suggest three generic strategies for international expansion with which an MNE can increase its performance. Copyright © 2012 Strategic Management Society.