The Willingness to Pay for Property Rights for the Giant Panda: Can a Charismatic Species Be an Instrument for Nature Conservation?
通过条件价值评估法调查OECD公民为大熊猫保护付费的意愿，发现其支付意愿主要源于对物种“自然性”的重视，表明大熊猫的象征意义可促进更广泛的生物多样性保护。
<i>This paper presents the results from a contingent valuation (CV) that elicited willingness to pay (WTP) of OECD citizens, for the conservation of the Giant Panda. The study investigates the extent to which such a charismatic or flagship species can be used to promote wider biodiversity conservation. There exists an internally consistent WTP for the purchase of property rights of the habitat required for the conservation of the panda. This WTP is shown to consist largely of the value placed on the “naturalness” of the species, implying that the symbolic nature of the panda might be a potential instrument for greater biodiversity conservation.</i>