EFFECTS OF COUNTERTRADE‐DIVERGENT PERCEPTIONS BETWEEN PRACTITIONERS AND NON‐PARTICIPANTS[1]
讨论对销贸易的利弊，基于1985年对英国大企业的调查，发现实际从事对销贸易的企业与未参与的企业对此贸易方式的认知存在显著差异，并认为更多英国企业可从参与中获益。
ABSTRACT This article provides a theoretical discussion of countertrade benefits and problems. It then comments on data collected in a 1985 study of large British firms which demonstrate that actual countertrades have perceptions of the effects of this practice which differ markedly from the perceptions of companies that do not countertrade. Throughout, the findings on benefits and problems are compared as between international and domestic cotmtertraders and non‐countertraders. It is concluded that many more UK firms could benefit from participation in countertrade.