Firm responses to social movement pressures: A competitive dynamics perspective
研究了企业为何对社会运动压力反应不同，发现竞争者的行动和市场依赖会削弱运动激进主义对企业回应的正面影响，而战略动机降低时运动激进主义的影响增强。
Why do firms respond to social movement pressures differently? This study investigates how the strategic motivation of firms, as captured by competitor activity and market dependence, influences the likelihood of their response to social movement demands. We examine this through a longitudinal analysis of wind power adoption by electric utilities in U.S. deregulated markets. We find that when either competitor actions aligned with movement demands or firm dependence on targeted markets increase, the positive effect of movement activism on firm response diminishes. In contrast, as strategic motivation declines, increases in movement activism become more influential at eliciting firm responses . Copyright © 2014 John Wiley & Sons, Ltd.