Seeing the Light
这篇研究笔记通过调查苏格兰一家家族企业的“生活叙事”，展示了视觉民族志这一定性方法在家族企业研究中的价值，为研究者提供了方法上的清晰说明和潜在益处。
The purpose of this research note is to illustrate the usefulness of the qualitative method of visual ethnography in producing new insights into family business research by investigating the “lived narrative” of a family business in Scotland. The overarching objective is to provide clarity on the use of the method and its potential value for family business researchers as well as to provide an account of the benefits of the approach.