THE STOCK PRICE REACTION TO SUPPLY CHAIN MANAGEMENT ADVERTISEMENTS AND COMPANY VALUE
研究考察了企业宣布采用供应链管理增强工具和技术时的股价反应，发现资本市场对此有显著正向反应，且反应强度与公告日期确定性正相关。
The research examines the stock price reaction to the announcement of the adoption of supply chain management-enhancing tools and technologies to determine whether there is a significant response from the capital markets. The results show that the adoption of supply chain management-enhancement tools appears to be value creating. The strength of the stock price reaction is positively related to the degree of certainty regarding the publication date of the publication.