Natural Environment, Market Orientation, and Firm Innovativeness: An Organizational Life Cycle Perspective
基于229位企业主的调查，研究发现市场导向与企业创新正相关，自然环境政策强化这一关系，而组织生命周期阶段则起负向调节作用，早期阶段的企业更可能通过环保政策获得创新优势。
Drawing upon the corporate social responsibility literature, we investigate the moderating effects of the natural environment and the stage of an organization's life cycle on the market orientation to firm innovativeness relationship. Through 229 owners or chief executive officer respondents, our results establish evidence of (1) a positive linkage between market orientation and firm innovativeness; (2) natural environmental policy positively moderating the market orientation to firm innovativeness relationship; and (3) organizational life cycle negatively moderating market orientation to innovativeness. Our findings suggest ventures characterized as being early in the organizational life cycle are more likely to have a positive environmental policy toward the natural environment leading to a competitive advantage through firm innovativeness.