Collective Reputation and Quality
把集体声誉看作动态公共资源问题,分析销售区域或特产的企业在无追溯机制时,个体有动机选择对群体次优的质量水平,从而支持最低质量标准,并探讨触发策略作为替代方案。
Abstract Firms who sell regional or specialty products often share a collective reputation based on aggregate quality. Collective reputation can be approached as a dynamic common property resource problem. We show that for an experience good without firm traceability, individual firms have the incentive to choose quality levels that are sub‐optimal for the group. These results support minimum quality standards. Trigger strategies are analyzed as an alternative solution to this problem. Finally, the implications of these results are discussed as they relate to the case study of Washington apples.