Network Progeny? Prefounding Social Ties and the Success of New Entrants
研究发现，新进入企业的创始人与成功创业公司创始人之间的创业前友谊关系，能显著提升其产品价格，这种效应源于关系带来的反射性声望，而非产品质量或分销知识优势。
Entrepreneurs that were employed by successful industry incumbents prior to founding tend to confer advantages on their new organizations. We propose and then demonstrate a similar “network progeny” effect rooted in the social relationships that form among entrepreneurs. Our analysis of new entrants into the Ontario wine industry shows that prefounding friendship ties of the founders of one especially prominent entrepreneurial firm led to significantly higher ice wine prices. This attests to the promise of a network progeny extension of the parent–progeny account of new firm success. Follow-on analysis indicates that this effect is not attributable to an entrant's ability to make ice wines of superior quality or to it having access to better distribution knowledge. We therefore conclude that having a social tie to this prominent entrepreneurial firm generated reflected prominence that enhanced the valuations and therefore prices of wines made by connected market entrants. This paper was accepted by Jesper Sørensen, organizations.