Genetically Modified Crops, Corporate Pricing Strategies, and Farmers' Adoption: The Case of Bt Cotton in Argentina
基于阿根廷农户调查数据，分析Bt棉花在垄断定价下的采纳与影响，发现农户平均支付意愿不足实际价格一半，降低价格可同时增加农户收益和企业利润，实现帕累托改进。
This article analyzes adoption and impacts of Bt cotton in Argentina against the background of monopoly pricing. Based on survey data, it is shown that the technology significantly reduces insecticide applications and increases yields; however, these advantages are curbed by the high price charged for genetically modified seeds. Using the contingent valuation method, it is shown that farmers' average willingness to pay is less than half the actual technology price. A lower price would not only increase benefits for growers, but could also multiply company profits, thus, resulting in a Pareto improvement. Implications of the sub‐optimal pricing strategy are discussed.